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Down to Business

Pros and Cons of Employee Feedback Surveys

By on Apr 13, 2016 in Down to Business |

Every business owner knows it’s important to give his or her employees feedback regularly. In fact, doing so can reduce turnover rates, increase engagement, improve productivity and motivate workers to do a better job. However, not all employers recognize the importance of soliciting feedback from their employees, even though the benefits of doing so are much the...

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Do You Need Employment Practices Liability Insurance?

By on Mar 30, 2016 in Down to Business |

Also known as EPLI, employment practices liability insurance is designed to protect small businesses in the event an employee files a lawsuit claiming harassment, discrimination or another such wrongdoing. It’s a worthwhile investment; employment practice lawsuit settlements can cost businesses millions of dollars. Even cases that are unsuccessful result in...

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Email Marketing Basics: Cleaning Up Your Mailing List For Success

By on Jan 19, 2016 in Down to Business |

Despite the rise of social media, email is still the marketing mainstay of many businesses—and the numbers show us why. According to the Radicati Group, a technology market research firm, worldwide email accounts will increase 27 percent between 2014 and 2018, from 4.1 billion to more than 5.2 billion. Additionally, the number of worldwide email users—both business...

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Start Blogging in 2016

By on Jan 6, 2016 in Down to Business |

January is a great month to start new habits, especially habits that can grow your business. According to HubSpot, an inbound marketing software company, nearly 40 percent of U.S. businesses have a blog for marketing purposes. If you’re not among them, it’s time to think about joining the ranks of business bloggers. Not only will it provide a vehicle for sharing...

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Maintaining a Psychopath-Free Workplace

By on Dec 15, 2015 in Down to Business |

When you think about psychopaths, individuals like Jeffrey Dahmer, Ted Bundy and Dexter likely spring to mind. However, most employees who fit the psychopath profile are not serial killers, mass murderers or notorious criminals—though they share a number of similar characteristics, all of which can make them nightmares to work with.   What is a Psychopath? Simply...

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Small Businesses: Don’t Put Your Data at Risk

By on Dec 2, 2015 in Down to Business |

  Cyber criminals love a good holiday spree! In the midst of 2013’s holiday shopping season, they stole the personal data of more than 70 million Target customers. Around the same time, a data breach at Neiman Marcus compromised the credit and debit card information of more than 1 million customers. These particular crimes involved large retailers and a website that...

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